Go-to-Market

Pricing Tiers

AI Diligence Console

Rōvn: Pricing Rationale

Priced against labor + delay + risk, not per-seat, the cheapest path to a compliant verified hire, with margin compounding via cached-replay rather than price.

Three surfaces, one operating network, a facility pays for the Operator; the worker-owned Passport stays free.

AI operates the workflow. Source systems prove the facts. Humans make every regulated decision.

1. Pricing Architecture at a Glance

Three surfaces, each priced to match buyer + usage pattern.

Surface	Buyer	Free tier	Paid tiers	Pricing model
Passport	Worker	Yes (free forever)	$9.99 / $24.99 worker premium (POST-launch upside, not base story)	SaaS subscription
Operator	Facility	Facility Profile + 5 active role postings free	Readiness $2,500/mo ($30K ACV) → $12K 90-day Operator pilot → $10K/mo Core ($120K ACV) → $20K/mo Operator ($240K ACV) → $1M+/yr Platform	Readiness entry (monthly) → Operator pilot (one-time) → Tiered monthly SaaS (ACV)
Verified API	Developer	Starter (free)	Build $0+usage → Scale $2.5K + $0.30/verif → Platform custom	Usage-based + plan minimums

2. Operator Tier Detail

The Operator is the operational cockpit for the full hiring → monitoring → recredentialing lifecycle. Readiness ($2,500/mo, ~$30K ACV) is the paid entry / cheapest front door, the readiness dashboard is NOT free. The Operator pilot is a one-time 90-day engagement that proves value and converts the facility to a paid Core or Operator tier. The free 90-day Design Partner Program is retired as the public entry. Core, Ops, and Platform stack, Core is a subset of Ops, Ops is a subset of Platform.

2.1 Readiness: $2,500/mo ($30K ACV, paid entry, dashboard NOT free)

Target: any facility that needs a fast yes/no on who is clear to start, clear to practice, clear to bill, and expiring soon, the lowest-friction trust wedge
Structure: monthly subscription, the cheapest front door into the Operator. Not free. The free 90-day Design Partner Program is retired as the public entry.
Converts up-ladder to the Operator pilot ($12K/90d) → Core ($10K/mo) → Operator ($20K/mo) → Platform ($1M+/yr)

2.2 Operator pilot: $12,000 for 90 days (one-time, pilot-to-production)

Target: single-CAH, single-OR ASC, small medical group, FQHC pilot
Structure: one-time $12K fee for a 90-day, design-partner-grade engagement. Not annual. Converts to Core ($10,000/mo, $120K ACV) or Operator ($20,000/mo, $240K ACV) tier on post-pilot signature.
Includes:
Readiness packet generation for a defined facility scope (survey-ready, audit-chain receipted)
Initial source-authority adapter coverage (NPDB + DEA + state board) for the pilot worker scope
Passport read access for facility staff for the pilot window
Up to 5 active role postings
Up to 10 verified hires across the 90 days
Up to 25 fresh source queries; cached-replay unlimited
Basic audit log export and a signed pilot-end readiness packet
White-glove onboarding + weekly founder check-in
NOT included: privileging committee workflow, active staff monitoring, custom integrations, these unlock at Core / Operator / Platform
Conversion: at day 90, Pilot terminates and the facility either signs Core / Operator (paid annual) or off-ramps. Pilot fee is not credited toward Core/Operator ACV, it pays for the proof-of-value engagement itself.

2.3 Core: $10,000/mo ($120K ACV)

Target: mid-CAH, multi-OR ASC, FQHC, mid LTC, typically a converted Pilot
Everything the Pilot demonstrated, now annual + ongoing:
Up to 25 active role postings
Up to 50 verified hires/yr
ABMS + AMA verifications included for physicians
Privileging packet builder
Recredentialing cadence automation
Audit log + Joint Commission / CMS surveyor/CMS packet export

2.4 Operator: $20,000/mo ($240K ACV)

Target: community hospital, large ASC chain, mid-LTC chain
Everything in Core, plus:
Unlimited active role postings
Up to 200 verified hires/yr
Active Staff Monitoring (continuous delta detection on already-hired roster), recurring revenue lever
Recredentialing automation for full roster (recurring revenue lever)
Compliance Reporting quarterly packet generation (recurring revenue lever)
Payer enrollment workflow (light)
SSO + role-based access

2.5 Platform: $1M+/yr (custom)

Target: IDN, multi-hospital system, large payer-employer, national staffing platform
Everything in Ops, plus:
Unlimited verified hires
Multi-facility / multi-entity tenancy
Custom Verified API quota included
Dedicated implementation + CSM
Custom integrations (Epic, Cerner, Workday, etc.)
SLA + uptime guarantees
Custom contracted source pricing

3. Verified API Tier Detail

Verified API is the developer-facing rail. Apps in the App Layer (HRIS, telehealth, payer enrollment, staffing marketplaces) read from this.

Tier	Price	Included verifications	Per-additional cost	Target dev
Starter	Free	50/mo	n/a (rate-limited)	Builders, prototypes
Build	$0 base + usage	0	$0.50-$7.50 (cached vs fresh)	Early-stage products
Scale	$2.5K/mo + usage	1,000 verifications/mo	$0.30/verif (cached) / $7.50 (fresh NPDB)	Funded startup, payer pilot
Platform	Custom	Custom	Custom	Major integrations (Epic, Workday, Stripe-tier player)

4. Per-Source Cost & Margin Breakdown

Rōvn pays primary source fees on every fresh verification. Cached-replay serves repeat queries at near-zero marginal cost.

4.1 Per-source unit economics (fresh query)

Source	Per-query cost	Cached-replay price to customer	Fresh price to customer	Margin (fresh)	Margin (cached)
NPDB (National Practitioner Data Bank)	$7.50	$0.50	$15	50%	95%+
DEA (Drug Enforcement Admin registration)	$4.00	$0.50	$10	60%	95%+
ABMS (American Board of Medical Specialties)	$30.00	$1.00	$50	40%	95%+
AMA (Physician Masterfile)	$75.00	$2.00	$125	40%	95%+
State boards (RN license, MD license, varies)	$0-$50	$0.50	$15	varies	95%+
OIG exclusion / SAM.gov / NPI	$0 (free public sources)	$0.10	$1	100%	100%

Note: Source costs cited from publicly published source query fees. NPDB fees: HRSA published rate. ABMS, AMA fees vary by query type; figures shown are representative bulk-query rates.

4.2 The cached-replay innovation

The single most important mechanic in the Rōvn unit economics:

Fresh NPDB query: Rōvn pays $7.50 to HRSA. Charges customer $7.50-$15. Margin: $0-$7.50.

Cached-replay (same worker, same source, within validity window): Rōvn pays $0. Charges customer $0.50. Margin: $0.50.

A cached-replay is 15x markup on near-zero marginal cost.

The cache validity window: - NPDB: 30 days (HRSA mandate) - DEA: 90 days - ABMS: 365 days - AMA: 365 days - State boards: 30-90 days (state-specific) - OIG / SAM: real-time (continuous monitoring)

Within those windows, the same verified fact serves every facility that asks for it. The 1,000th customer asking about the same worker pays $0.50; Rōvn already paid the $7.50 to acquire the fact when customer #1 asked.

5. The Moat Math: Cached Inventory Compounds

This is the structural mechanic that makes Rōvn's unit economics improve nonlinearly with network growth.

5.1 Cache hit rate by network density

Workers in network	Avg facilities/worker	Cache hit rate on incoming queries	Blended margin
1,000	1.0	0%	~50% (all fresh)
10,000	2.0	~30%	~65%
100,000	3.5	~65%	~85%
1,000,000	5.0	~85%	~92%

Illustrative / modeled, ties to the 02.9 3-case operating model; pre-launch, zero cached inventory today. The data flywheel is empty today; it turns on with the first pilot.

Reasoning: - Healthcare workers credential at multiple facilities over a career (avg ~3-5 in 10 years for permanent staff; 8-12+ for travel) - The more workers Rōvn has, the more likely an incoming facility query lands on a worker Rōvn has already verified - Network growth → cache hit rate growth → blended margin growth

5.2 What this means for Rōvn vs a new entrant

A competitor starting today is at month 0 of inventory. Their cache hit rate is 0%. They pay full source cost on every query.

Rōvn at month 24 of execution is at ~30-50% cache hit rate. By Y4 of execution, 70-85%.

The competitor cannot price-match Rōvn's cached-replay rate because they don't have the cache. They have to either: - Price at Rōvn's $0.50 and lose money (paying $7.50 to serve at $0.50), or - Price at $7.50-$15 and lose customers to Rōvn

Cached inventory is the moat. Per-customer margin improves with every additional customer.

6. Worker Premium (POST-launch upside, not base story)

The base business is the Operator + Verified API. Worker premium is opportunistic upside, NOT the foundation of the pitch.

Tier	Price	Audience	Value
Passport Free	$0	All workers	Verified Passport, portable receipts, basic privacy controls
Worker Plus	$9.99/mo	Travel + multi-facility workers	Renewal automation, premium opportunity match, expedited verifications
Worker Pro	$24.99/mo	Independent contractors, locums, telehealth clinicians	Above + payer enrollment workflow, tax-paperwork integration, earnings dashboard

Rule: never let worker premium be primary monetization in the pitch. Worker-side revenue is the upside surprise, not the base case.

7. Anti-Pattern: What Rōvn Does NOT Charge

Sharp anti-positioning on revenue model preempts misclassification.

No placement fees: Rōvn is not a staffing agency
No success fees: Rōvn does not take a cut of the hire
No commission: Rōvn does not take a cut of the worker's pay
No job-board impression fees: listings are free
No per-applicant fees: applications are free
No "credential certification" gimmicks: Rōvn does not issue its own certifications; it verifies real ones

If a buyer asks "do you take a cut of the hire", the answer is always no. This protects Rōvn from being categorized as a staffing agency (lower multiple) vs trust infrastructure (Plaid/Persona multiple).

8. Pricing Discipline Across SKUs

The recurring revenue lever sits inside Ops tier and up: - Active Staff Monitoring (continuous) - Recredentialing automation (recurring cycle) - Compliance reporting (quarterly recurring)

These are not standalone SKUs, they are bundled into Ops/Platform to maximize NRR and prevent down-tiering at renewal.

The Verified API has its own price ladder so developers don't have to buy the Operator to integrate.

9. Comp Pricing Benchmarks

Comp	Pricing model	Approx ACV
symplr (legacy enterprise)	Per-provider per-year + implementation	$50K-$2M per system
Modio	Per-provider per-year	$5K-$50K per group
Medallion	Per-provider per-month	$5K-$30K per provider org
CertifyOS	Per-provider + API usage	Enterprise custom
Verifiable (independent API rail)	Usage-based API	Custom
Plaid	Usage-based + plan minimums	$0-$500K+/yr
Persona	Per-verification + plan	$1K-$500K+/yr

Rōvn's pricing sits below symplr/Modio at every tier, at parity with API-first comps (CertifyOS, Verifiable), and dramatically below for facilities that integrate via Verified API + the Operator together.

The pricing discipline is: be the cheapest path to compliant verified hire. Margin compounds via cached-replay, not via price.

10. Bottom Line

Readiness ($2,500/mo · ~$30K ACV) is the paid entry / cheapest front door (dashboard NOT free); the free Design Partner Program is retired as the entry. The Operator pilot is $12K for 90 days (one-time), converting to Core ($10,000/mo · $120K ACV) or Operator ($20,000/mo · $240K ACV). Recurring revenue concentrates in Core / Operator / Platform.
Verified API priced for developer adoption; cached-replay is the 15x markup engine
Source costs publicly cited; Rōvn pays fresh at HRSA/DEA/ABMS rates and serves cached at near-zero marginal cost
Cached inventory compounds, Y4 blended margin >85%, competitor starting today is at 0% (illustrative / modeled, ties to the 02.9 3-case operating model; pre-launch, zero cached inventory today. The data flywheel is empty today; it turns on with the first pilot.)
No placement fees, no success fees, preempts staffing-agency miscategorization
Worker premium ($9.99/$24.99) is POST-launch upside, not base case

Pricing architecture locked 2026-05-14. 2026-06-07 update (canonical): a Readiness $2,500/mo per facility ($30K ACV) tier is the paid entry / cheapest front door (the readiness dashboard is NOT free); the Operator pilot stays $12,000 / 90 days; the free 90-day Design Partner Program is retired as the public entry. Full ladder: Passport free → Readiness $2,500/mo → Operator pilot $12K/90d → Core $10K/mo → Operator $20K/mo → Platform $1M+/yr. Derivation: ROVN_READINESS_PRICING_2026-06-07.md.

Ask the AI agent about this section, the raise, compliance posture, or any cross-document question. Grounded in Rōvn's deep context, with on-page source citations.

AI queries route through AWS Bedrock under BAA · Anthropic Claude (Haiku 4.5) under BAA · zero-data-retention posture · no PHI in prompts.