Provider-Group + Hospital Outreach Plan

Updated: 2026-06-19 (supersedes 2026-05-17 hospital-first version)

Provider groups lead now. Outreach starts with Atlanta-area provider groups, shorter sales cycles, single decision-maker, obvious enrollment/expirables pain, then expands to ASCs and hospitals. The lead offer is the Readiness tier, $2,500/mo (~$30K ACV), the cheapest paid front door; the readiness dashboard is NOT free. (Pre-launch: zero signed yet.)

1. Outreach Thesis

Provider groups, ASCs, and hospitals do not buy abstract AI. They buy fewer missing files, faster packet assembly, clearer privilege evidence, fewer expirables surprises, less billability leakage, and audit proof they can defend.

Lead with the operator pain and the Readiness answer. Then show the AI workflow layer. Lead the offer with the Readiness tier, $2,500/mo (~$30K ACV), the cheapest paid front door; the readiness dashboard is NOT free. (Pre-launch: zero signed yet.)

Doctrine: AI operates the workflow. Source systems prove the facts. Humans make every regulated decision. Rōvn is not a staffing agency and not a job board.

2. Outbound Motion (Atlanta provider-group corridor)

• Source: ~100 Atlanta-area provider groups built in Apollo. The working artifact is a ~109-row Apollo CSV spanning 9 of the 10 ATL metro counties (Clayton County is the current gap). 71 providers are tracked in active outreach, use this single count consistently.
• Sequence: a 3-email cold sequence with product screenshots embedded, so the buyer sees the Readiness surface before the first call.
• In-person: Atlanta healthcare meetups to build face-to-face credibility and counter the founder age-credibility objection.
• Cadence: twice-per-week advisor update loop on pipeline and message performance.

3. Message Pillars

1. Readiness answer: who is clear to start, clear to practice, clear to bill, expiring soon, what Rōvn surveyed, and what needs a human decision.
2. Credentialing file readiness: source-backed facts, missing-item routing, provenance on every imported fact.
3. Payer readiness: hired-but-not-billable visibility and enrollment status tracking (high-value for provider groups).
4. Privilege workflow: core/special privileges, competency mapping, committee packet narrative, named decision-maker and date.
5. Monitoring: expirables, sanctions/exclusions, active roster, suspension triggers for lapsed mandatory credentials.
6. Audit proof: receipt appendix, verification report, no empty ready binders.

4. Three-Email Cold Sequence

Email 1 - Operator pain (with screenshot)

Subject: Knowing who is clear to bill without the spreadsheet chase

Rōvn helps provider groups turn worker evidence into credentialing, payer-readiness, and audit-ready human decisions. Rōvn does the work; source systems prove the facts; your team owns every decision. [Embed: Readiness surface screenshot.]

Email 2 - Specific workflow (with screenshot)

Subject: Missing files, expirables, and billability gaps

The strongest early use cases are credentialing file readiness, payer enrollment readiness, license/DEA expirables, and hired-but-not-billable risk. The entry is the Readiness tier, $2,500/mo (~$30K ACV), the cheapest paid front door; the readiness dashboard is NOT free. [Embed: gap/expirables screenshot.]

Email 3 - Proof and boundary

Subject: Human-controlled AI for regulated workforce readiness

Rōvn does not hire, credential, privilege, discipline, or report adverse actions by AI. It gives the named human reviewer a cleaner packet, source receipts, typed decision reasons, and an audit trail. HIPAA-alignedHIPAA posture06.2 HIPAA Posture Memo · canonical procurement-safe phrasing (not 'compliant' / not 'certified') · BAA availableBAA posture06.4 Vendor BAA Matrix · customer BAA template at 08.9.

5. The Offer

The lead offer is the Readiness tier, $2,500/mo (~$30K ACV), the cheapest paid front door; the readiness dashboard is NOT free. (Pre-launch: zero signed yet.) in exchange for real workflow access, anonymized before/after metrics, and product feedback that shapes the Phase-1 Readiness wedgeSequencing wedgeFive-stage expansion · 01-pitch + 04.1 Product Overview. The target is the first paid Readiness facilities. The free Design Partner Program is retired as the entry; lead with the Readiness tier. (Pre-launch: zero are signed yet.)

6. Call Objective

The first call should answer four questions:

• Where does your workforce-readiness process slow down today?
• Which files, enrollments, or packets create the most audit or billability anxiety?
• Which role family or provider cohort would be a safe first pass?
• Who owns the decision to start on the Readiness tier?

7. What Not To Lead With

• Do not lead with a product subbrand.
• Do not lead with a price or the pricing ladder.
• Do not lead with payer automation.
• Do not claim certification not yet earned.
• Do not imply AI can make regulated decisions.
• Do not frame this as a staffing marketplace.
• Do not say Rōvn "fixed" anything, say Rōvn surveyed.

Lead with the provider-group Readiness answer, the paid Readiness tier offer, and the evidence-backed human decision.