Rōvn Comparable Companies & Valuation Football Field
Date: 2026-05-14 · rebuilt 2026-05-28 (corrected model + verified funding sourcing) Purpose: Public-comp benchmarking to position Rōvn's Series A valuation expectation. Also feeds investor-room §10.5 (Funding Comparables).
Sourcing standard (2026-05-28). The prior version of this page carried blanket "(est), Crunchbase/Pitchbook" labels and two incorrect transaction claims (Verifiable "acquired by Stripe"; Modio "acquired by HealthStream, $168M / $15M ARR"). Both are corrected below with primary-source citations. Where a private valuation is not reliably disclosed, it is marked (undisclosed) rather than guessed. Verification done via company press releases, TechCrunch, PR Newswire, and PitchBook/CB Insights/Tracxn abstracts, May 2026. All Y-case Rōvn ARR figures are projections, matching
3_CASE_MODEL_SUMMARY.md(Bear $30M / Base $45M / Bull $60M). Rōvn is pre-launchStage03.1 Company Overview · pre-launch by design, zero paying customers, zero signed pilots or design partners, zero revenue, zero customers, zero LOIs.
1. Comp Universe (verified funding rounds)
Rōvn intersects three categories, healthcare credentialing / provider-data infrastructure, identity/verification infrastructure, and healthcare staffing marketplaces.
| Comp | Category | Latest verified round / status | Amount | Valuation | Source |
|---|---|---|---|---|---|
| symplr | Healthcare GRC / credentialing / workforce SaaS | Clearlake acquired 2018; new Clearlake strategic investment Jan 2022 | ~$550M (2018 buyout, third-party); ~$1.6B equity capital access (2022 vehicle) | (undisclosed enterprise value) | Clearlake/PR Newswire 2018; Clearlake 2022 |
| Modio Health | Credentialing CRM (OneView) | Acquired by CHG Healthcare, Oct 2019 (not HealthStream; not 2022) | undisclosed | (undisclosed) | CHG Healthcare; Crunchbase acquisition |
| Verifiable | API-first credentialing / provider data | Independent. Series B, July 2023 (Craft Ventures). $50.1M total raised; not acquired by Stripe | $27M Series B | (undisclosed) | PR Newswire / Series B; TechCrunch |
| CertifyOS (Certify) | Healthcare provider-data / credentialing API | Series B, June 26 2025 (Transformation Capital, w/ General Catalyst, Upfront, SemperVirens) | $40M Series B (~$69M total) | (undisclosed) | Certify / Series B; PR Newswire |
| Medallion | Healthcare provider-network infra / credentialing | Aug 18 2025 round (Acrew Capital lead; Sequoia/GV/Spark insiders). $130M total raised; ~$50.6M 2024 revenue (Latka) | $43M | (undisclosed) | PR Newswire; MobiHealthNews |
| Andros (fmr CredSimple) | Provider credentialing / CVO (NCQA-certified) | Series B (latest); no disclosed 2024 round. ~$48M-$52M total raised | (round amount undisclosed) | (undisclosed) | PitchBook; CB Insights |
| Persona | Identity verification infra | Series D, Apr 30 2025 ($200M; Founders Fund + Ribbit) | $200M Series D | $2.0B (prior: $1.5B Series C, Sep 2021) | Persona / Series D; PitchBook |
| Plaid | Financial-data infra | Tender offer, Feb 2026 ($8B); secondary Apr 2025 ($6.1B) | $575M (Apr 2025 round) | $8.0B (down from $13.4B 2021 peak) | Crunchbase / $8B tender; TechCrunch / $6.1B |
| Incredible Health | Permanent nursing marketplace | Series B, Aug 2022 (Base10) | $80M Series B (~$97M total) | $1.65B | PR Newswire; TechCrunch |
Notes on the corrections vs. the prior draft: - Verifiable is independent, not a Stripe acquisition. Closest API-credentialing comp; $27M Series B (2023). Any "Stripe acquired Verifiable" claim elsewhere in the package is wrong and should be struck. - Modio was acquired by CHG Healthcare in 2019 for undisclosed terms, there is no public "$168M / $15M ARR / HealthStream / 2022" transaction. The earlier 11.2x "precedent" built on that figure is removed; do not use it as an exit-multiple anchor. - Medallion, CertifyOS/Certify, and Andros do not publicly disclose valuations; revenue/multiples shown only where a primary source exists (Medallion ~$50.6M 2024 rev per Latka).
2. Multiple Distribution by Category
| Category | Range (ARR multiple) | Basis |
|---|---|---|
| Healthcare staffing marketplace | 2-4x | Incredible Health / Vivian / Trusted, commoditizing |
| Healthcare credentialing / provider-data platform | ~8-12x | Medallion / Certify / Andros / Verifiable, strategic, recurring |
| Identity infrastructure | high-teens-30x+ | Persona ($2B) / Plaid ($8B), pure-play infra premium |
| Healthcare GRC PE platform | low single-digit rev multiple | symplr, mature, roll-up |
Multiples for the credentialing-platform band are inferred from disclosed total funding, revenue where reported (e.g. Medallion ~$50.6M 2024 rev against $130M cumulative raised), and stage, not from disclosed post-money valuations, most of which are undisclosed. Treat the 8-12x band as a stage-and-category inference, not a quoted transaction multiple.
Rōvn position: Healthcare credentialing / provider-data platform with an identity-infra-style network and Verified API. Defensible at 8-12x Series A. Bear: 6x. Bull: 10-12x if the AI / network framing wins.
3. Football Field Chart (Concept): corrected model
Rōvn's Series A valuation range across methods, all reconciled to the corrected 3-case model (Bear $30M / Base $45M / Bull $60M Y5; Y2 Base ARR ~$2.4M).
Valuation Method | $0M $25M $50M $75M $100M $125M $150M $175M
-----------------------------------------|------|-----|-----|-----|-----|-----|-----|-----
1. Public-comp ARR multiple (8-14x) | [===##===]
Y2 ARR ~$2.4M × 8-14x = $19-34M (early Series A)
2. Public-comp ARR multiple (8-12x) | [======##======]
Y3 ARR ~$9.9M × 8-12x = $79-119M (late Series A, Base)
3. Credentialing-band multiple (8-12x) | [===##===]
Y2 ARR ~$2.4M × ~10x = ~$24M
4. DCF (30% discount, 6-10x exit) | [=====##=====]
PV today: Bear $48.5M / Base $97.0M / Bull $161.6M (projection)
5. VC method (target ~6x return) | [==##==]
Series A post-money target $30-50M
LEGEND: # = midpoint of range
(Rendered to an actual football field chart later in 03_deck/, this is the concept.)
4. Series A Valuation Recommendation
| Scenario | Y2 ARR (Base-aligned) | Multiple | Series A Post-Money |
|---|---|---|---|
| Conservative | $2.25MRound sizeRōvn SAFE term sheet · 2026-05 · canonical raise (see 02.1 Use of Funds) | 10x | $15M |
| Expected (Base) | ~$2.4M | 12x | ~$29M |
| Stretch (Bull) | $3.0M | 14x | ~$42M |
Recommended Series A target: $30-50M post-money at the ~18-month mark, presuming Base or better trajectory.
Pre-seed at $15M post-money SAFERound structureRōvn SAFE term sheet · 2026-05 · $2.25M / $15M post-money cap ($2.25MRound sizeRōvn SAFE term sheet · 2026-05 · canonical raise (see 02.1 Use of Funds) raise, $2.75M hard cap if demand) implies a ~2-3x markup at Series A, within the healthcare-infra seed → Series A standard. Cap defense: ~$97M Base PV per DCF (~15.5% of Base PV), ~$48.5M Bear PV (~30.9% of bear). Y5 ARR cases are projections, not actuals.
5. Discount/Premium Drivers vs. Comps
Premium drivers (push Rōvn toward the identity-infra band, Persona/Plaid):
- AI-native architecture (cached-replay margin curve, ai_runs receipts).
- Multi-revenue surface (facility workflow layer SaaS + Verified API + worker funnel).
- Compounding network density (every interaction adds reusable verified records).
- Source-authority adapter pattern = pricing power.
- HIPAA-alignedHIPAA posture06.2 HIPAA Posture Memo · canonical procurement-safe phrasing (not 'compliant' / not 'certified') · BAA availableBAA posture06.4 Vendor BAA Matrix · customer BAA template at 08.9; SOC 2 path in progress = enterprise procurement readiness.
Discount drivers (push toward the staffing-marketplace band, Incredible Health/Vivian): - Pre-revenue (design partners only, no $1M+ ARR at pre-seedRound stage02.1 Use of Funds · pre-seed $2.25M raise). - Healthcare adoption cycle is slow (long sales cycles). - Vertical concentration risk (no diversification outside healthcare). - First-time-CEO scaling risk.
Net position: Mid-band, 8-12x at Series A, with upside toward the infra band if AI/network positioning wins.
6. Strategic Acquirers (For Series B+ Optionality)
| Acquirer | Why they'd buy Rōvn | Verified comp transaction |
|---|---|---|
| CHG Healthcare | Staffing roll-up + credentialing tech | Modio Health, 2019 |
| Stripe | Healthcare verticalization of identity / verification | (Stripe builds identity in-house; Verifiable remains independent) |
| HealthStream | Add-on to CredentialStream portfolio | CloudCME, 2022 |
| symplr | GRC / workforce roll-up consolidation | nine acquisitions 2018-2022 |
| Workday / UKG | Healthcare extension to workforce platform | (workforce-platform M&A) |
| Oracle Health | Cerner clinical-workforce trust layer | (Cerner, 2022) |
Strategic-acquirer optionality is real: CHG (Modio 2019), HealthStream (active credentialing acquirer), and symplr (serial roll-up) have all transacted in or adjacent to this category in the last several years. Stripe is listed as a strategic-fit rationale only, there is no Stripe/Verifiable transaction.
7. Caveats
- 2026 multiples reflect a partial recovery from the 2022-2023 SaaS compression and a sharp re-rate in identity infra (Plaid fell from $13.4B in 2021 to $6.1B in 2025 before recovering to $8B in 2026). Multiples could drift either direction.
- Healthcare-specific multiples typically carry a discount to generic SaaS due to slow adoption and regulatory drag; Rōvn's AI/network positioning argues partly against it but does not erase it.
- Most credentialing-comp valuations are undisclosed; the 8-12x band is a stage-and-category inference, not a set of quoted transaction multiples. Materially different actual numbers may exist.
under counsel review: Pull updated transaction data closer to Series A timing (Q4 2027).
End of comp analysis.